The Crumb Smart Tag is an aluminium tag about the size of a pound coin which features a QR code which can be scanned by anyone with a smartphone should you lose your pet.  If the tag is scanned then the person scanning can choose to share their location and you will receive their GPS co-ordinates instantly making getting your pet back much easier.  The scanner will also be given access to your pet's online profile which contains information about your pet as well as your contact details (these can be hidden should you wish to).

We tested this functionality and it worked perfectly - the person scanning the tag doesn't have to download an app, they are simply directed to a website and given the option to share their location.  When the location was shared we received a text message almost instantly with a highly accurate location.

Several other features are also included with the Crumb tag.  If you are unlucky enough to lose your pet then Crumb will notify every vet, pet shelter and Crumb user within a 15 mile radius and if they find your pet they can notify you instantly via your pet's profile.  Crumb will also prepare custom 'missing' posters for you.

Another interesting feature for dog owners is what they call 'Snout ID'.  A dog's nose print is as unique as a human fingerprint so Crumb allow you to add a photo of your dog's nose which they turn into a biometric fingerprint which is then stored in their database.  If your dog is stolen and it's tag removed then any potential purchaser could scan your dog's nose and you would be notified and sent their location.

The Crumb tag is available for free with free delivery and if it gets lost it is replaced for free.  There are 3 plans available - the free plan which includes the online profile only, the premium plan which costs £2.95 a month and includes all of the features mentioned above and the premium plus plan which costs £4.95 a month and is the same as the premium plan but for multiple pets.  There are discounts available if you choose to pay annually rather than monthly.

It should be noted that the Crumb tag alone does not satisfy current UK legislation as the Control of Dogs Order 1972 says every dog in a public place must wear a collar displaying the owner's name and address.  Worn in addition to a traditional tag it is, however, an excellent product with many advantages over a traditional tag.

The Crumb Smart Tag can be ordered for free direct from Crumb.

We were gifted this tag in return for an honest review.