Adding Years to your dog's life

Dog lovers have been told they can help their furry friends live as long as possible with a new premium dog food designed for every individual dog. It's been developed based on the principles of a longevity study by Dr Gerald Lippert which shows dogs fed a fresh, wholefood diet can live up to three years longer.

Now Years.com has developed a Complete Nutrition System to maximise the lifespan of each breed of dog based on these principles. Every dog who is fed Years, has a chef preparing their bespoke meals and nutrition plan.

Meals include meats you would eat yourself, including steak and chicken thigh as well as  vegetable nutrients to meet each dog's exact needs.  The Complete Nutrition System also includes prebiotics, probiotics, a superfood supplement and breed specific recipes.

Customers sign up for the service by providing detailed information about their dog including its age, breed, weight and gender as well as its lifestyle and exercise habits. They then receive steam cooked meals created by a team of chefs using wholefood, seasonal ingredients and prime cuts of meat.

The team behind the new brand are so confident that they can achieve their goal of helping pets live a longer, happier, healthier life they named the company Years.com.

Over 21,000 Years.com meals have been trialed by dogs ahead of launch with the complete nutrition system tailored to breed and each individual four legged customer.

It's priced from just £1.05 per Complete Nutrition System depending on the dog's breed, size and activity levels. A 17kg Border Collie, female, spayed, who enjoys 2 hour walks a day and the occasional snack would cost £2.90. That would include 400g fresh, wholefood meals using human grade meat and vegetables, a superfood supplement to support a dog's digestion, joints and coat health and probiotics and prebiotics to support a healthy microbiome.

Tasty meals include Chicken Thigh Vegetable Casserole, Beef Steak Hotpot and Turkey Thigh with Cranberries. All recipes have been created with a team of nutritionists including a Board Certified Vet Nutritionist, of which there are only two in the entire UK.

Years.com co-founder and dog owner Ivan Barashki said: "It was important for us to develop a nutrition system to support every dog - as dog lovers we know every animal is different. Over the last three years, we've worked with qualified vets and dog nutritionists to scientifically perfect our recipes. We use these studies and data, alongside the information customers provide us with about their dog to create a highly accurate recipe. This determines the exact number of calories and ingredients you should be feeding your dog.

"Early feedback from customers has been incredible - their dogs are loving the meals perfected for them. Next for us is meals for puppies which are due to launch in May. The nutrition they need is very different to that of an older dog and because we refuse to compromise with a one size fits all approach, it was important for us to get this right for them. We're looking forward to seeing just how much they love the meals."

Co-founder Darren Beale added: "It really is unlike anything ever offered to dog parents before. No more hoping you're feeding your dog the right nutrition, no more ordering toppers and supplements to enhance kibble. With one click, you can be confident your dog is getting 100% complete nutrition for them from wholefood meals."