Rescue dogs let loose to review sofas

To celebrate the launch of a new partnership between Blue Cross pet charity and Sofology, rescue dogs Diddy and Gypsy along with their dog pal Rosie were let off the leash in the Cheltenham branch of the furniture chain to give their ‘fur-dict’ on pet friendly sofa fabrics.

With Sofology’s dog friendly stores and existing range of dog sofas, the retailer’s mission is to help customers feel at home on a sofa they love and know that often includes a four legged friend. Blue Cross, who will benefit from a £5 donation from any order that includes an item from the pet friendly fabric range, are expected to raise £15,000 in the first year of the partnership. The Sofology pet fabric is available on the Finchley, Bakerloo, Islington and Marcie ranges and is designed to be more resistant to pet claws than traditional fabrics with the innovative fabric helping to prevent snagging. The surface is also easy to wipe pet hair off and spills can just be cleaned with water making it perfect for the whole family to relax on.

Natalie Paweleck, Corporate Partnerships Manager at Blue Cross said: “We are delighted to team up with Sofology and are grateful for their support. The three dogs had a great day out and it was a paws up from all of them for the sofa with the special pet friendly fabric.”

Diddy, a 14 year-old lurcher, 10 year-old saluki cross breed Gypsy and chocolate Labrador Rosie, also 10 years-old, put several sofas to the test before settling on a teal one with pet friendly fabric which they found to be their paw-fect match . To see the dogs in the store making their decision and to find out more about the partnership visit -  www.bluecross.org.uk/sofology

Karen Grindrod, Editorial and Communications Manager at Sofology said: “We are excited to be committing to support Blue Cross through this new partnership. The team at the Cheltenham store loved having the come along to check out our sofas and were on hand to show them around al the ranges in the shop. Pets help us to relax, with stroking them proven to lower blood pressure, so our pet friendly fabric will offer that additional peace of mind and let you truly feel at home on the sofa with your pet by your side.”

Blue Cross is a charity and relies on the support of corporate partners and animal lovers to help the many thousands of homeless, unwanted, sick and injured pets in its care every year. To find out more and see pets looking for homes, or to make a donation, visit www.bluecross.org.uk.